{"product_id":"new-machine-type-family","title":"New Machine Type Family","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eFree to try for personal use\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eUse the dropdown menu to purchase a commercial license\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca title=\"Pixel Surplus Licensing\" href=\"https:\/\/pixelsurplus.com\/Licensing\" class=\"js-no-transition\" target=\"_blank\"\u003e\u003cstrong\u003eView License Details\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" href=\"https:\/\/www.behance.net\/escaphandro\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"texteditor-inline-color\"\u003e\u003cspan class=\"texteditor-inline-fontsize\"\u003eDesigned in 1970 by Ronné Bonder and Tom Carnase, ITC Machine was one the first typefaces issued by the International Typeface Corporation, a true treasure of the phototypesetting era, as highlighted by ITC's own mastermind Herb Lubalin in his pioneering graphic work. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cspan class=\"texteditor-inline-color\"\u003e\u003cspan class=\"texteditor-inline-fontsize\"\u003eIts strong geometric objective letterforms became synonymous with BOLD statements across creative fields, from sports advertising to post-industrial corporate branding and even some ventures in music artwork.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"texteditor-inline-color\"\u003e\u003cspan class=\"texteditor-inline-fontsize\"\u003eBeing one of the first typefaces converted to digital form, it inherited a few limitations in the technology turn in the late 1980s, as were most of the ITC catalog. Historical research shows various different approaches to its use in the form of alternate characters for titles and a lowercase set not present in its first release.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"texteditor-inline-color\"\u003e\u003cspan class=\"texteditor-inline-fontsize\"\u003e\u003cspan class=\"bold\"\u003eNEW MACHINE\u003c\/span\u003e\u003cspan\u003e by \u003ca style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" href=\"https:\/\/www.behance.net\/escaphandro\" target=\"_blank\"\u003eRaphael Nascimento\u003c\/a\u003e \u003c\/span\u003ebrings back the glory of the analog era, reviewing letterspacing and adding the extra characters inspired by the work of the great Lubalin and his peers. 5 new weights included for extra versatility.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"texteditor-inline-color\"\u003e\u003cspan class=\"texteditor-inline-fontsize\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"texteditor-inline-color\"\u003e\u003cspan class=\"texteditor-inline-fontsize\"\u003eHighly recommended for usage on alrge size displays, lettering and logo designs and all-around analog celebrations.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Rafael Nascimento","offers":[{"title":"Desktop Commercial License - Type Family","offer_id":45407688327215,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Free - Personal Use License","offer_id":45407688359983,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"New Machine - Regular DCU","offer_id":45407688392751,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"New Machine - Bold DCU","offer_id":45407688425519,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"New Machine - Soft DCU","offer_id":45407688458287,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"New Machine - Bold Soft DCU","offer_id":45407703826479,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"New Machine - Pixel DCU","offer_id":45407703859247,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"Web Font License - 0-10k Pageviews \/ Month","offer_id":45407688491055,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true},{"title":"Web Font License - 10k-100k Pageviews \/ Month","offer_id":45407688523823,"sku":null,"price":128.0,"currency_code":"USD","in_stock":true},{"title":"Web Font License - 100k-500k Pageviews \/ Month","offer_id":45407688556591,"sku":null,"price":216.0,"currency_code":"USD","in_stock":true},{"title":"Web Font License - 500k-1M Pageviews \/ Month","offer_id":45407688589359,"sku":null,"price":320.0,"currency_code":"USD","in_stock":true},{"title":"Web Font License - 1M+ Pageviews \/ Month","offer_id":45407688622127,"sku":null,"price":700.0,"currency_code":"USD","in_stock":true},{"title":"Video\/Digital License - Under 1M Views or Personal Use","offer_id":45407688654895,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"Video\/Digital License - 1M+ Views or Commercial Use","offer_id":45407688687663,"sku":null,"price":300.0,"currency_code":"USD","in_stock":true},{"title":"Broadcast License - Film\/TV\/Streaming","offer_id":45407688720431,"sku":null,"price":700.0,"currency_code":"USD","in_stock":true},{"title":"ePub License (Per Title)","offer_id":45407688753199,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true},{"title":"App License","offer_id":45407688785967,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"Large Volume Commercial Use","offer_id":45407688818735,"sku":null,"price":2800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1454\/7324\/files\/NewMachineCover.png?v=1780363902","url":"https:\/\/pixelsurplus.com\/products\/new-machine-type-family","provider":"Pixel Surplus","version":"1.0","type":"link"}